Typography- #2

I meant to provide the following link in my last post. After resolving some technology issues here it is.... http://www.youtube.com/watch?v=Ki6rcXvUWP0




This youtube clip is very cute and offers us a general understanding of the basics in using type.
By now we should know the following concerning the ELEMENTS of TYPE
1. typography – the study of type and letterforms
2. elements of type - the separate parts of letterforms
3. type format - the arrangement of type on a page
4. form - the creation of something beautiful
5. layout - page design
6. categories - similar groups
7. elements of type - the separate parts of letterforms
8. baseline - the bottom of a line of type, excluding the descender
9. horizontally - sideways, across the page
10. freeform - a freely drawn shape, an irregular curve
11. text - non-headline type, the basic words in the body of a document
12. ascender - the part of a lower case letter that extends above the mid-point (or x-height)
13. mid-point - the part of lower case letters which excludes the ascender and descender, also called the x-height
14. descender - the part of a lower case letter that extends below the baseline
15. categories - similar groups
16. serif - the fine line that finishes off the stroke of a letter
17. sans serif - type which does not include serifs
18. x-height - the part of lower case letters which excludes the ascender and descender, also called the mid-point
19. ascenders - the part of a lower case letter that extends above the mid-point (or x-height)
20. descenders - the part of a lower case letter that extends below the baseline

The below image includes some other definitions we need to include in our general understanding...